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Ships or yachts are very adequate locations for P.R actions, press conferences, as well as any short term (one day cruise) actions.
Throughout the world, "Sailing to Adventure" has caught people's imagination. International sailing races and the growing success of commercial mass-cruises illustrate this 'taste for nautical adventure' developed in recent years.
Associating a company to major nautical events will convince a very large number of people that this company is always there where the winds blow, ready to cross new horizons and evolving in a sound competitive environment.
Inviting staff, clients, or other relations - eventually with their families - to board a ship, decorated with the company's colours, will give them the feeling to participate in these adventures. Consequently they will adhere to that company's values.
Ships do not have to sail away for this magic to operate. By passing the gangway only, the guests will already feel in another world. |
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